Daniela brings over 13 years of experience in market research, having started her career as a field recruiter and progressing into senior roles in project and account management at leading international agencies. Her journey has provided her with deep, hands-on expertise across the industry, particularly in Qualitative Market Research and the delivery of global insights across the Healthcare, Consumer, and B2B sectors.

Her core expertise lies in international fieldwork, where she has built a strong reputation for managing complex, multi-market projects with precision and cultural awareness. With experience on both the agency and client sides, Daniela brings a well-rounded view of the market research process. Founding Massive Wave Research was the realisation of her long-held ambition to build a trusted, quality-driven fieldwork agency – one that reflects her passion for thoughtful research and delivering consistently high standards.

Based in London for most of the year, Daniela spends her summers at her second home in Tuscany, Italy. Outside of work, she enjoys salsa dancing, cooking, and adventurous travel.

Natalija holds both a Bachelor’s and Master’s degree in Business from her studies in the U.S., focusing on International Business, Finance, and Marketing. As a Project Manager at Massive Wave Research, she plays a pivotal role in managing projects across the U.S. and UK markets. Natalija ensures projects run smoothly by overseeing everything from managing quotas to keeping clients updated and executing projects to the highest standards. Her attention to detail and calm, solutions-oriented approach make her an essential part of the team, ensuring seamless coordination between clients and internal teams, even under tight deadlines.

Passionate about sustainability, Natalija actively participates in plogging – a mix of jogging and litter-picking and recently became a world champion in collecting electronic waste at the Plogging World Championship. Her love for the outdoors fuels her energy and creativity, whether she’s trail running, tackling obstacle courses, or hiking in the Serbian mountains with her loyal (and occasionally muddy) dog.

Aleksandar builds clear, practical sales systems that help Massive Wave Research connect with clients and grow business. He started his career in demanding B2B environments such as trucking and logistics, then moved into international market research, working on complex projects with senior stakeholders across North America and Europe. He holds a Master’s Degree in Strategic Sales from Salem University and brings a hands-on, solutions-oriented approach to everything he does.

As Fractional Chief Sales Officer at Massive Wave Research, Aleksandar focuses on client outreach, relationship-building, and commercial strategy. He personalises every step of engagement to ensure clients feel understood and supported throughout the process.

Based in Belgrade and with a background in competitive water polo, Aleksandar brings discipline, resilience, and a strong team mindset into his work. Outside of projects, he enjoys exploring sales strategies, business models, and innovative ways to drive growth.

David is a skilled Project Coordinator with a background in marketing and sales, where his responsibilities included travelling internationally to collaborate with diverse teams and clients.  Today, his expertise in developing and executing marketing strategies enhances his project coordination skills, allowing him to navigate complex projects and meet client needs effectively.

In his free time, David pursues his passion for water sports, particularly enjoying activities by the river such as white-water rafting and canyoning. Recently, he has taken to trekking in the mountains, embracing the adventures and challenge of the great outdoors.

Ana is a market research Project Manager and Recruitment Specialist with experience delivering over 400 projects globally across a wide range of industries, markets, and research methodologies. Her primary expertise lies in B2B research, particularly with specialist and hard-to-reach audiences, while she also regularly supports studies in healthcare and consumer sectors.

In her role, Ana manages the full project lifecycle, from expert sourcing and recruitment strategy through quota management, client communication, and fieldwork execution. Known for her structured approach, attention to detail, and calm, solutions-oriented mindset, she ensures projects are delivered seamlessly and to the highest standards, even under tight timelines and complex requirements. Her ability to align client objectives with efficient execution has made her a trusted partner to global teams.

Outside of work, Ana enjoys logic games, puzzles, and problem-solving activities. She has a passion for languages and exploring new cultures through travel, experiences that continually enhance her adaptability, curiosity, and global perspective.

Marko is an experienced IT Coordinator and Consultant with a solid nine-year background in IT, having started his career in IT support before advancing to a System Administrator role. For the past six years, he has developed a deep expertise in the market research industry, where he manages IT systems critical to Healthcare, Consumer and B2B panels. Marko plays a pivotal role in ensuring respondent validation, leveraging advanced systems to prevent fraudulent sign-ups and maintains the integrity of research data.

Marko’s expertise spans Microsoft 365, Exchange Online, SharePoint, and VoIP systems. He also ensures full compliance with GDPR and ISO regulations, adhering to the highest standards of data privacy and security. In his role, Marko oversees the launch of each project, working closely with project coordinators and the marketing team to ensure efficient execution from start to finish.

Outside of work, Marko enjoys reading and pursuing graphic design projects, while also staying active with various sports activities, balancing his passion for creativity and physical fitness.

Katarina brings an international perspective to her role at Massive Wave Research, having completed her studies in the US, where she earned a Bachelor’s degree in Marketing and a Master of Science in Business Analytics. She combines strategic thinking with analytical insight to support client communications, campaigns, and initiatives across the US and UK markets, helping to reinforce the company’s brand and present research insights clearly and effectively.

With a keen eye for storytelling and precision, Katarina approaches every project creatively and with a solutions-oriented mindset.

Outside of work, Katarina is an avid volleyball player and weightlifter, experiences that have honed her discipline, teamwork, and leadership skills. She is also passionate about exploring different cultures and languages, which fuels her curiosity and creativity in both life and work.