Welcome to the first edition of The Next Wave, our newsletter exploring the trends, challenges and opportunities shaping healthcare, consumer and B2B market research.

This article reflects on decision-making to reveal how different research methods can help brands understand what truly drives consumer behaviour.

In our latest piece, we explore why it’s time to rethink how we listen to people, and how asking better questions can lead to more meaningful insights and stronger innovation.

Succeet 2026 revealed how Gen Z's digital behaviours & everyday use of AI are reshaping the path to purchase, & why market research recruitment needs to keep pace.